Too many managers and owners get caught up in the day-to-day activities of the business and don't allocate time to staying in touch with customers. It is important to actively get out and visit customers to learn more about how they perceive your business and to identify problems and opportunities. Successful businesses are very tuned in to their customers and proactively make attempts to visit customers on a regular basis. It is important to take what customers tell you seriously and not discount their comments or make excuses. To what extent are you getting out of your office and finding ways to interact with customers?
Good Luck and Good Selling!
Russ
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