Avoid Your Competitors

Look for some new niche markets you and your competitors overlooked. You may uncover a market you can dominate with little or no competition. One quick and easy way to find profitable new markets is to sub-divide your current market into several narrowly defined niche markets. Then customize your advertising to the unique needs of prospects in each niche market.

Tip: You can narrow the appeal of an existing web site without losing its effectiveness with your main market. Just create customized web pages for each market segment you want to target. Then add a link to each of these specialized pages on your home page.

Good Luck & Good Selling!
Russ

Catch Someone Doing Something Right Today

Sales people aren’t only interested in money. There’s a lot of job satisfaction that comes with helping customers resolve their problems. And doing so requires a lot of hard work. As such, it is important that sales reps be recognized for doing their jobs well. Try to take a positive approach with reps and catch them doing things well. Let them know that you appreciate it. Make it a point today to look for sales reps doing a good job and give them the credit they deserve for doing so. Some managers have a very difficult time with this approach and will need to work on their style. Reinforcement of a job well done often reduces the frequency of mistakes and sub-par performance by letting sales reps know they are appreciated and that good work is recognized, even if they didn’t get the sale.

Good Luck & Good Selling!
Russ

On-Line Customer Service Training Program

I am pleased to announce the availability of our newest training snippet, Customer Service Excellence. These snippets are short, on-line training programs that you can take any time, anywhere, 24/7, from your PC. And, you can take them over and over again, as often as you'd like. Please click on the following link to learn more about our new Customer Service Training Snippets.

http://www.peaksalesconsulting.com/Customer-Service-Training-Snippets.htm

This new on-line customer service training course is broken into 3 modules, running from 20 to 35 minutes in length. You can watch and listen to them at your leisure from your home or office PC and come back over and over to review what you've learned. All for one low package price.

These online Customer Service Training Snippets include lessons on:

- The Impact of Customer Service
- How Attitude Affects Service
- Understanding & Satisfying Customer Expectations
- Personality Types and How to Deal With Each One
- Listening Skills – Why Listening is Important & How to Improve It
- Caring for Customers
- Handling Difficult & Angry Customers
- Preventing Service Problems With Proactive Service
- Feedback – What to Start/Stop/Measure
- Telephone Techniques
- Improving Teamwork

If you're dealing with customers in a support environment, then you know how important it is to turn them into repeat customers by keeping them satisfied and making them loyal by providing excellent customer service. This training program will help you and your service team exceed your customers' expectations, increase repeat business and energize your employees.

To read the Press Release, please click on this link:

http://www.prlog.org/10052623-customer-service-training-on-shoestring.html

Good Luck & Good Selling!
Russ

Do You Really Need Another Sales Person?

It might seem that there is a need, but many times it is a result of poor management, bad processes/procedures, and low productivity from other sales reps or some other related reason. Before hiring another sales person, a manager should examine management tactics, productivity of the reps, processes and procedures and the overall quality of the people currently working for him/her. In some cases fixing one or more of these problems can help avoid hiring another sales person.

Good Luck & Good Selling!
Russ

Avoid The Short-Term Fixation

Companies that focus too much on short-term bottom line performance often end up deteriorating the foundation of the business by not paying enough attention to important employee and customer issues. A fixation on the short-term can lead to customer service problems, high employee turnover, hiring less than high performers and an erosion of goodwill. Be careful to balance short-term performance with long-term viability. Stay focused on hiring good people, managing with accountability, delivering outstanding customer service and building strong sales and customer-orientated teams.

Good Luck & Good Selling!
Russ

Shift the Product/Service Mix As Needed

Enhancing profits is often a case of changing or shifting the mix of products and/or services sold. Sales that are weighted more heavily toward lower gross profit items will yield a lower overall gross profit and, therefore, lower net income. Selling products or services that carry a higher gross profit can substantially help bottom line performance. In many cases, this shift can be accomplished by working with your sales force to change the way they sell. Many sales personnel gravitate toward selling items that carry a lower gross profit because they have conditioned themselves to sell based on price rather than on value. It is critical that sales personnel understand how to sell based on value delivered rather than on price.

Good Luck & Good Selling!
Russ