A business needs an occasional check-up much like a human needs one. Assessments of various elements of the business help to identify problems and create opportunities for improvement. Nowhere is an assessment more important than in the area of customer service. How well customers are being served is of utmost importance to any business. It is important to look internally at processes and procedures that directly impact customers and the people serving the customers. And it is vital that customer feedback be obtained in order to identify problem areas that might not be uncovered by an internal review. We believe that an ongoing customer feedback process such as post-sale/service follow up is best, but even a regularly scheduled survey of customers is generally adequate. The point is that assessments of how well your customers are being served are critical to the long-term success of your business. To what extent are they currently being done?
Good Luck & Good Selling!
Russ
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