Notifying customers of pending price increases is important in maintaining an open and honest relationship with them. This is especially true in non-retail businesses. Customers don't like surprises and if they receive an invoice reflecting a price increase without prior knowledge there is a feeling of a one-way relationship rather than a partnership of sorts. Customers need to know about price increases in order to budget for increased expenses or costs. Make a habit out of communicating to customers as soon as possible any upcoming price increases. This is simply one more way of developing a strong relationship with customers. Certainly many of the customers won't welcome the price increase, but they will appreciate the advanced warning.
Good Luck and Good Selling!
Russ
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