Over the long haul, there is no question that providing outstanding customer service benefits a business significantly. It strengthens the relationships with customers, provides a solid foundation for additional account penetration and keeps customer attrition to a minimum. All of this benefits the bottom line. And outstanding customer services help avoid the additional work associated with mistakes, problems and inappropriate treatment of customers. Focus heavily on your customer service levels and instill a real discipline about how customers are served. Over time your bottom line will reflect the enhanced emphasis.
Good Luck & Good Selling!
Russ
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