We always keep hearing the statement that if you "believe" in what you sell then you can sell almost anything, or you will be successful in sales as long as you believe in what you are selling. While that's true to a certain extent, I believe in a different version of this.
I believe that it's more important to sell what you believe in to the right person.
You see, while it is important to believe in your product, you still have to make sure that the person you are selling it to actually cares. Therefore, you have to make sure they are qualified and will have an interest to begin with. Otherwise, it doesn't matter how much you believe in your product, they just won't buy from you.
So make sure you have a passion for what you are selling, but before you start telling other people about it, make sure they are qualified candidates. If you don't believe in your product, you will almost be guaranteed to lose the sale. But believing in your product won't guarantee you will win the sale either. You have to believe in your product AND sell it to the right person.
Now, how to qualify them is yet another discussion that I'll have to discuss in another posting.
Russ Lombardo
PEAK Sales Consulting
919-559-2395
russ@peaksalesconsulting.com
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