Tuesday, March 20, 2007

Is Your Marketing Approach Stale?

Sometimes businesses do something for so long that it becomes habitual. Marketing is one area where there is a need for constant evaluation of what is working and what isn't. Do things that used to work well not seem to work so well anymore? Perhaps they need some fine-tuning or they need to be scrapped and replaced with something that is more effective. Look at your sales approach. Is it keeping up with changes in the market? And look hard at your promotional efforts. In today’s ever-changing world, promotional techniques can become outdated almost overnight.

Good Luck & Good Selling!
Russ

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