Sales is a Function of Numbers and Relationships

There are at least two critical factors in selling more.... increasing the number of contacts and strengthening the relationships with customers. The sales game tends to be a function of numbers and relationships. The more prospects and current customers contacted and the stronger the relationships, the more gets sold. While this is not always the case, it certainly holds true in most cases. Of course the quality of the contact made is important. Also, the service delivered to the customer has a lot to do with the strength of the relationship. Nevertheless, sales people have a lot to do with both the number of contacts made and the viability of the relationship. Managing contacts and relationship development is an important function. Is your company focusing on both?

Good Luck & Good Selling!
Russ