A new study from online research firm comScore Networks reveals that 50 million U.S. Internet users visited Blog sites in the first quarter of this year, up 45 percent from the first quarter of 2004. That represents about 30 percent of all U.S. Internet users, or a sixth of the total U.S. population.
The study is based on data from comScore’s opt-in research panel, which tracks the online activity of 1.5 million U.S. Internet users and reflects the behavior of consumers who visited the 400 top Weblog properties and Blog-hosting services during the first three months of 2005. Given their popularity, the study suggests that Blogs can now be thought of as part of the mainstream media.
“The fact that we found 30 percent of the online population to have visited Blogs clearly underscores the commercial importance of consumer-generated and driven media,” said Dan Hess, senior vice president of comScore Networks.
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