Thursday, September 08, 2005

Stay in Your Power Zone

My colleague and friend, Cynthia Weber, has submitted another useful and insightful article. Enjoy!
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There’s no feeling quite like being in the zone. A basketball player can hardly miss the basket from a certain spot on the floor. In baseball, a batter digs in at the plate where the incoming pitch looks as big as a grapefruit. In business, you seem to close every deal that crosses your desk. You’re on fire! Then just like that, you cool off. What happened?

In basketball, the defense pressured the shooter to a less comfortable spot on the court. In baseball, the pitcher backed the batter off the plate with high, tight fastballs. In business, a few unproductive habits crept into your daily routine, knocking you off your game. Most likely, these bad habits were imperceptible at first. Perhaps, you stopped returning phone calls promptly or let a marketing opportunity slip away. Maybe you were less disciplined about limiting distractions during your peak work time.

It happens to everyone. In sports, its called a slump. Players fight their way through it by going back to the basics, taking extra practice and viewing videotape. In business, you need to conduct a self-audit. Ask yourself what works best when youre at the top of your game. Ask what processes and systems are still producing big returns? Be rigorous in your assessment. When you’re selective, you’re effective. Get back to what you do best, and you’ll be back in the zone!

Cynthia Weber
Senior Loan Officer
American Home Mortgage
(702) 217-1472
www.americanhm.com/Cynthia.weber

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