Try Not To Leave Money On The Table

When setting prices or developing proposals, some businesses set prices that are too low. The rationale is that a very low price will land the business. But in most cases, price is not the leading reason people buy. When setting prices or writing a proposal, set prices that will ensure a reasonable gross profit for your company, but at the same time gives you a reasonable chance of landing the business. Try to avoid deep price cutting unless absolutely necessary. In many cases, prices are lowered far below the price the customer would have paid. This results in nothing more than "leaving money on the table".